Headland has been hired by MUFG, the global banking group, to handle its corporate communications following a competitive pitch.
MUFG is one of the world’s largest banks with total assets of more than $2.4 trillion and a significant international network. A long-established lender to many of the region’s largest companies, MUFG plans to pursue the sustainable growth across EMEA by broadening its offer to corporate clients across the region and serving them more effectively on a global basis.
Headland has been briefed to work with the in-house communications team to further raise awareness of the MUFG brand and proposition throughout EMEA, combining corporate reputation management, media relations and campaign management.
Chris Salt, CEO of Headland said: “We’re excited to be working with MUFG at a time when the banking sector is undergoing a great deal of change. Clients of banks are looking for longer-term support and a suite of services to help them grow their businesses. It’s a good time for Headland to be helping MUFG to demonstrate its broadening platform.”