Dan Smith

I am a Partner focusing on corporate reputation, strategic planning, digital campaigning and financial communications. At Headland, I advise FTSE 100 insurance giant, Legal and General, on building their brand and reputation in a digital and social media landscape through devising and delivering content-led campaigns. I also lead the team that created and is now delivering a five-year corporate responsibility campaign for the UK’s largest health club chain, Virgin Active, to encourage young people to embrace physical activity. Recently, I advised the UK’s Development Finance Institution, CDC Group on a strategy to communicate a deal to acquire a suite of power assets across Sub-Saharan Africa that will help the organisation improve access to electricity for people in some of the world’s poorest countries.

Previously, I have provided strategic communications advice and delivered corporate reputation campaigns for FTSE 100 companies such as Shell and Lloyds Banking Group, global brands including Coca- Cola, Unilever and Nestle, as well as delivering public sector campaigns for government departments spanning the Department of Health, Home Office and the Department for Work and Pensions.