Ingrid Välk

My experience covers complex corporate reputation campaigns with a digital element across a diverse range of clients from within financial services, professional services, retail and property.

I’m particularly fascinated by how new and disruptive technologies are shaping the financial services industry, especially how the shift towards transparency and collaboration is empowering consumers to make more informed decisions.

Prior to Headland I worked for corporate communications agency Blue Rubicon, where I gained experience in helping to devise and deliver landmark campaigns, as well as thought leadership programmes for large consumer brands and multinational companies, including McDonald’s UK and Accenture. I also helped clients to effectively establish themselves on social media platforms.

I began my career in the press office of restaurant group, Corbin & King and before entering the industry, gained experience in the European Youth Parliament.