I believe that a deep understanding of audiences is key to all effective communications. Since joining Headland, I have put that approach into practice by leading on major digital and repositioning campaigns for some of the UK’s leading organisations and brands. My work has ranged from delivering a content partnership for Legal & General with Google, helping the FTSE100 firm re-establish direct consumer relationships in the wake of the Retail Distribution Review, to communicating the £100million transformation of London Luton Airport, and creating CSR and corporate positioning campaigns for Virgin Active and Lambert Smith Hampton.
Prior to joining Headland I worked as a journalist before cutting my teeth in communications at Blue Rubicon, working on award-winning campaigns across sectors as diverse as financial services, education and fast food. I have a particular expertise in the property sector from my first role at specialist agency The Wriglesworth Consultancy, as well as subsequently delivering integrated campaigns and managed a major crisis for a large listed property company.