Tracey Yong

As an account director at Headland, I help promote and protect the reputations of brands across a number of sectors including food, health and finance. My experience has spanned a broad range of communications activities including corporate positioning, corporate social responsibility strategy development, stakeholder engagement and consumer and corporate media relations. I have also been heavily involved in the development and execution of integrated marketing campaigns for major global brands.

My sector experience includes retail, FMCG, technology, financial services, gaming, entertainment, security and not-for-profit. I have a passion for helping brands develop sustainable and innovative initiatives that provide value to both the community and to its business. I’m also constantly looking for opportunities to leverage social and digital for the benefit of clients, excited by the opportunity it presents to better enable companies to connect with its consumers.

Prior to joining Headland, I worked in a number of leading global and boutique communications agencies in Australia. ​​