Defining and communicating what a company stands for is a fundamental part of its licence to operate and grow. I help organisations articulate and profile their corporate story, from defining messages to building campaigns targeting investors, customers and employees. I also provide strategic advice and hands-on support to organisations facing reputational risk. Spanning financial services, retail, aviation and property, my clients range from one of the world’s largest banks to a tech start-up. I joined Headland from Fishburn Hedges, where I was Managing Director.