Reputation has always been a key driver of corporate value. By the
same token however, it also represents a major strategic risk.
Studies show that over a third of corporate value is down to brand and reputation alone, while 87% of total corporate value is now linked to intangible assets. As a result, most executives say reputation is their most important strategic risk.
Corporate Affairs and Risk functions therefore clearly contain
business-critical expertise. However, they need to collaborate more
closely on reputational risk management to be most effective and
maximise the value they deliver to the organisation. Joint working
allows these functional siloes to become more than the sum of their
parts, so supporting Executive Committees and Boards to make better
strategic and operational decisions.
But that collaboration does not always come naturally. Their
different approaches can be particularly exposed during intense pressure
points around key decisions, for example capex investments, M&A,
market entry, sourcing or new products.
That’s why Headland has come together with Independent Risk
Management and Governance advisor Hans-Kristian (H-K) Bryn to launch a
new proposition to facilitate effective collaboration and robust
reputational due diligence. Led by Headland Partner Simon Burton
alongside H-K, who is Deloitte’s former Partner for Strategic Risk, the
joint offering brings together Headland’s reputation management
expertise with a new approach to analysing and modelling the commercial
upside and downside of reputational risk.
Headland and H-K will support Corporate Affairs and Risk
functions to go further in understanding, modelling and planning for the
commercial impact of reputational risk, helping our clients not only to
protect company value but enhance it too.