In a fragmented, 24/7 media landscape, reputation has never been more important and yet more hard to manage. This means the requirements of corporate communications, the audiences we need to reach and channels we need to use are broader than ever.
Our approach is multi-channel and multi-stakeholder. We have deep expertise in digital content production, paid promotion and SEO, influencer engagement and media relations. This goes hand-in-hand with employee communications and running high quality issues management press office operations. We bring together handpicked teams of specialists to provide a tailored response to a brief, so that we can reach target audiences through the right channel in the right way.
Our work is underpinned by high quality research, data and evaluation. Our forensic approach means we develop communications programmes by getting under the skin of your business, developing a deep understanding of what drives the sector, which external factors are closest to your commercial strategy and which operations best support your reputation. We are constantly scrutinising what we do to ensure that what we do delivers high quality outcomes as well as outputs. In the end, the metric that matters most of all is whether a reputation has been improved or not and all the benefits in terms of growth and licence to operate that flow from it. That is how we strive to be measured.