Risk by definition is a deviation from expectation – and therefore the potential to gain or lose value. This applies to reputation like anything else. In an uncertain world, focusing on reputation risk is as likely to bring upside as it is to protect your company against the downside.
Studies show that over a third of corporate value is down to brand and reputation alone; reputation risk must be central to effective corporate decision-making.
We bring together industry-leading risk management and reputation specialists to deliver a new approach to analysing and modelling the commercial upside and downside of reputational risk. Across M&A, new product launches or changes to the supply chain, incorporating reputational risk assessments at the decision-making stage can help to create resilient long-term enterprise value.
We understand the commercial impact of reputational risk, helping our clients not only to protect company value but enhance it too.