Sustainability is moving rapidly from the margin to the centre of how businesses operate. Through a combination of investor pressure, consumer attitudes, employee activism, regulation, politics, competitive advantage and moral imperative, businesses face making transitions to help bridge the gap between ecology and economy.
Those transitions can be operationally complex and difficult to communicate effectively. A sustainability strategy will only take hold if it cuts through with all of an organisation’s stakeholders, but communicating sustainability strategies has historically been very difficult for any organisation to get right.
Sustainability topics have unique communication challenges that require specific approaches to overcome. The central challenge for businesses is the connotation that sustainability is about giving things up can be difficult to square with the now fundamental position that a sustainability transition is where growth will come from.
We have long-standing experience working on sustainability topics across key sectors, including energy transition, food and drink, waste management, fashion and sustainable development, and can match that with our expertise in understanding the unique challenges in communicating sustainability strategies to financial, policy and consumer audiences.