Sustainability has moved from the margins of CSR to become business-critical. A combination of investor pressure, consumer attitudes, employee activism, regulation, politics, competitive advantage and moral imperative, has catalysed businesses to plan sustainable transitions and start to bridge the gap between ecology and economy.
Those transitions can be operationally complex and difficult to communicate effectively. A sustainability strategy or responsible business strategy will only take hold if it cuts through with all of an organisation’s stakeholders, but communicating those strategies has historically been very difficult for any organisation to get right.
Sustainability or responsible business strategies have unique communication challenges that require specific approaches to overcome: the primary one being the connotation that sustainability is about giving things up, which is difficult to square with the position that a sustainability transition is where long-term growth will come from.
We have long-standing experience communicating sustainability and responsible business strategies across key sectors, including energy, food and drink, waste management, fashion, retail, metals and sustainable development to financial, policy, employee and consumer audiences. We can advise you how to: