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Matt Horrocks Partner

Matt Horrocks

Matt leads our Strategy, Insight & Planning team, working across clients to set their reputational strategies, on the basis of deep qualitative research and data analysis. Our clients increasingly need to understand the expectations of their consumers, stakeholders, investors and employees, and to deploy that understanding across their businesses. Insight answers those questions.

Matt uses a range of tools – including deliberative focus groups, in-depth interviews, quantitative message testing, audience segmentation and regression analysis – to base clients’ strategies in deep and robust evidence. He has advised National Grid on positioning itself as a driver of climate action; Primark on the relationship between its supply chain ethics and its commercial success; and the Labour Party during the 2024 and 2015 general elections.

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We’re excited to announce that we have acquired Bladonmore, the international digital, brand and content business, to expand our client offer and international footprint.

With offices in London and New York, Bladonmore helps listed businesses, multinationals and private capital firms engage stakeholders through digital, content, leadership coaching and wider advisory services. The team is trusted by clients in the US, UK, Europe and the Middle East to support on high stakes moments – including financial results, investor days, transactions, campaigns and crises – as well as brand repositioning and sustainability.

Welcoming Bladonmore to the Headland fold gives us the firepower to support clients with a far broader offer, and across more markets, as senior leaders navigate an increasingly complex reputation and communications landscape.

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