Twitter<\/a> (now \u201cX\u201d). The short-form newsfeed style social media platform has similar functionality to X, just without the fluctuating policy changes, expensive verification rules and eccentricity of Musk\u2019s many whims. With X historically being the way that MPs communicate with their constituents, share updates and jostle counter-arguments to their rival parties, the platform\u2019s ongoing sea of policy changes and ego-wars has called into question its future as a way for the general public and brands to access MPs.<\/p>\n\n\n\nFrom a consumer perspective, Threads had<\/strong> successful reception \u2013 racking up 44 million active users in its first 72 hours. Now performing at around 13 million active users per week, the hype seems to have worn off as interest in having an Insta-X combination just hasn\u2019t quite hit the mark.<\/p>\n\n\n\nThe very same can be said for MP\u2019s behaviour on the platform. In the first two-weeks of Thread\u2019s launch, 26% of MPs signed up. All seemingly off to a good start, MPs are now signing up at a rate of just two per week \u2013 telling us there\u2019s some hesitation about the platform. Meanwhile, MPs on X has remained stable, with 90.3% (587) of MPs on the platform, almost all of which are posting at least once per week.<\/p>\n\n\n\n
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