{"id":9151,"date":"2024-02-16T14:45:29","date_gmt":"2024-02-16T14:45:29","guid":{"rendered":"https:\/\/www.headlandconsultancy.com\/international\/?post_type=insight&#038;p=9151"},"modified":"2024-02-16T14:51:06","modified_gmt":"2024-02-16T14:51:06","slug":"it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing","status":"publish","type":"insight","link":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/","title":{"rendered":"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing"},"content":{"rendered":"\n<p>Of all the misquotes, \u2018A week is a long time in politics\u2019 is perhaps the most egregiously overused. But this week may well warrant a genuinely worthy deployment of the clich\u00e9.<\/p>\n\n\n\n<p>On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop their \u00a328bn green spending commitment. This was compounded over the weekend and in the early part of the week by the unacceptable comments of two Labour parliamentary candidates and the Party\u2019s slow response to act.<\/p>\n\n\n\n<p>Fast forward to the end of the week however, and political attention is back firmly on the Government. No movement in inflation prompting concern amongst mortgage lenders, a recession confirmed (with the underlying numbers not providing much cause for hope either) and now two significant by-election losses.<\/p>\n\n\n\n<p>And it is to those two by-elections \u2013 Kingswood and Wellingborough \u2013 that we turn.<\/p>\n\n\n\n<p>As has been already well-rehearsed across the media, a litany of records have been broken \u2013 the second biggest swing for Labour ever, the biggest fall in Tory vote share in a by-election since the second world war, the most seats lost in by-elections by the Conservatives in a single parliament (six of them under Rishi Sunak). The list goes on.<\/p>\n\n\n\n<p>And as you delve into the numbers, there is very little solace for the Government. They will take some heart that Reform didn\u2019t hit 15% in Wellingborough as some close to the campaign thought they might (though 10% in Kingswood should ring every alarm bell in CCHQ that Reform\u2019s polling average is real).<\/p>\n\n\n\n<p>And there is some argument that perhaps Labour should have achieved a bigger swing in Kingswood, but this really is thin gruel when it comes to good news for Sunak et al.<\/p>\n\n\n\n<p>But overall, there really isn\u2019t much more to say than a truly terrible night for the Government and a very very good night for the Opposition.<\/p>\n\n\n\n<p>However, perhaps the more interesting takeaway from Kingswood and Wellingborough is the continuing evidence that a phenomenon known as \u2018proportional swing\u2019 is real and taking hold amongst the British electorate.<\/p>\n\n\n\n<p>In simple terms, proportional swing means the further the Tories are ahead in any given constituency, the bigger the swing against them will be \u2013 it is the method used in large scale \u2018MRP\u2019 models that pollsters use to predict seat totals across the country.<\/p>\n\n\n\n<p>We have seen evidence of this across the by-elections over the last 9 months \u2013 Selby, Tamworth and Mid Bedfordshire all suggested this phenomenon was real, and Wellingborough and Kingswood add to that evidence.<\/p>\n\n\n\n<p>If proportional swing is indeed in play (as opposed to the more conventional \u2018uniform swing\u2019 where the swing in each constituency will be broadly the same across the country) then it could spell disaster for the Conservative Party. One model published using the Wellingborough proportional swing as its baseline puts the Labour Party on 560 seats to the Tories\u2019 15 at a General Election.<\/p>\n\n\n\n<p>Of course, this is a ludicrous suggestion, and drawing inference of what will happen at a General Election from a single by-election is a fool\u2019s game. <em>But,<\/em> if this phenomenon is real, it could cause Conservative MPs in what would traditionally have been classed as \u2018safe\u2019 seats to be in some trouble \u2013 and only add to the woes and despair of back (and front) bench Conservative MPs heading towards the next election.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Read more&nbsp;<\/em><a href=\"https:\/\/www.headlandconsultancy.com\/international\/insights-and-news\/\">Insights &amp; News<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of all the misquotes, \u2018A week is a long time in politics\u2019 is perhaps the most egregiously overused. But this week may well warrant a genuinely worthy deployment of the clich\u00e9. On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to [&hellip;]<\/p>\n","protected":false},"featured_media":9154,"menu_order":0,"template":"","services":[29],"sectors":[],"class_list":["post-9151","insight","type-insight","status-publish","has-post-thumbnail","hentry","services-public-affairs-and-policy"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International<\/title>\n<meta name=\"description\" content=\"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International\" \/>\n<meta property=\"og:description\" content=\"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/\" \/>\n<meta property=\"og:site_name\" content=\"Headland International\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T14:51:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/\",\"name\":\"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International\",\"isPartOf\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg\",\"datePublished\":\"2024-02-16T14:45:29+00:00\",\"dateModified\":\"2024-02-16T14:51:06+00:00\",\"description\":\"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop\",\"breadcrumb\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg\",\"contentUrl\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg\",\"width\":1200,\"height\":800,\"caption\":\"keir starmer labour party\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.headlandconsultancy.com\/international\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.headlandconsultancy.com\/international\/insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/#website\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/\",\"name\":\"Headland International\",\"description\":\"Specialists in financial and corporate communications, digital communications, sustainability, strategy, insight and planning, public affairs and campaigning.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.headlandconsultancy.com\/international\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International","description":"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International","og_description":"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop","og_url":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/","og_site_name":"Headland International","article_modified_time":"2024-02-16T14:51:06+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/","url":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/","name":"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing - Headland International","isPartOf":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage"},"image":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg","datePublished":"2024-02-16T14:45:29+00:00","dateModified":"2024-02-16T14:51:06+00:00","description":"On Friday last week, the Labour Party was having its first properly negative coverage for many months off the back of their decision to drop","breadcrumb":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#primaryimage","url":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg","contentUrl":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2024\/02\/shutterstock_2374504413-resized.jpg","width":1200,"height":800,"caption":"keir starmer labour party"},{"@type":"BreadcrumbList","@id":"https:\/\/www.headlandconsultancy.com\/international\/insight\/it-dont-mean-a-thing-if-you-aint-got-that-proportional-swing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headlandconsultancy.com\/international\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.headlandconsultancy.com\/international\/insight\/"},{"@type":"ListItem","position":3,"name":"It don\u2019t mean a thing if you ain\u2019t got that (proportional) swing"}]},{"@type":"WebSite","@id":"https:\/\/www.headlandconsultancy.com\/international\/#website","url":"https:\/\/www.headlandconsultancy.com\/international\/","name":"Headland International","description":"Specialists in financial and corporate communications, digital communications, sustainability, strategy, insight and planning, public affairs and campaigning.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headlandconsultancy.com\/international\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/insight\/9151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/types\/insight"}],"version-history":[{"count":3,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/insight\/9151\/revisions"}],"predecessor-version":[{"id":9155,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/insight\/9151\/revisions\/9155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/media\/9154"}],"wp:attachment":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/media?parent=9151"}],"wp:term":[{"taxonomy":"services","embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/services?post=9151"},{"taxonomy":"sectors","embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/sectors?post=9151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}