{"id":4166,"date":"2020-07-29T10:10:08","date_gmt":"2020-07-29T10:10:08","guid":{"rendered":"http:\/\/www.headlandconsultancy.com\/international\/?post_type=people&#038;p=4166"},"modified":"2024-11-25T17:40:23","modified_gmt":"2024-11-25T17:40:23","slug":"charlotte-wilkins","status":"publish","type":"person","link":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/","title":{"rendered":"Charlotte Wilkins-Smith"},"content":{"rendered":"\n<p>Charlotte specialises in planning and delivering campaigns for some of the world\u2019s biggest and most-scrutinised brands across tech, retail and FMCG. Her passion lies in protecting and enhancing the reputations of businesses through integrated campaigning, rigorous press office activity and content partnerships by taking a holistic, multi-channel and multi-audience approach. At Headland, Charlotte leads the high profile TikTok press office which includes the development and delivery of campaigns to demonstrate diversity and safety across the platform and issues management on topics including child safety, data security and wellbeing. Other highlights include supporting OneFootball, the world\u2019s largest football media company, as it expands its Web3 offering and launching The Body Shop\u2019s return to its activism roots, calling on universal youth suffrage in the UK. She is also a member of Headland&#8217;s Citizen &amp; Community team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charlotte specialises in planning and delivering campaigns for some of the world\u2019s biggest and most-scrutinised brands across tech, retail and FMCG. Her passion lies in protecting and enhancing the reputations of businesses through integrated campaigning, rigorous press office activity and content partnerships by taking a holistic, multi-channel and multi-audience approach. At Headland, Charlotte leads the [&hellip;]<\/p>\n","protected":false},"featured_media":6617,"menu_order":104,"template":"","services":[24,23],"sectors":[111,31,33,124],"roles":[130],"class_list":["post-4166","person","type-person","status-publish","has-post-thumbnail","hentry","services-corporate-communications","services-campaigning","sectors-consumer-goods","sectors-food-and-drink","sectors-retail","sectors-technology","roles-director"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Charlotte Wilkins-Smith - Headland International<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charlotte Wilkins-Smith - Headland International\" \/>\n<meta property=\"og:description\" content=\"Charlotte specialises in planning and delivering campaigns for some of the world\u2019s biggest and most-scrutinised brands across tech, retail and FMCG. Her passion lies in protecting and enhancing the reputations of businesses through integrated campaigning, rigorous press office activity and content partnerships by taking a holistic, multi-channel and multi-audience approach. At Headland, Charlotte leads the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/\" \/>\n<meta property=\"og:site_name\" content=\"Headland International\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-25T17:40:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/\",\"name\":\"Charlotte Wilkins-Smith - Headland International\",\"isPartOf\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg\",\"datePublished\":\"2020-07-29T10:10:08+00:00\",\"dateModified\":\"2024-11-25T17:40:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg\",\"contentUrl\":\"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg\",\"width\":590,\"height\":660},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.headlandconsultancy.com\/international\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"People\",\"item\":\"https:\/\/www.headlandconsultancy.com\/international\/people\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Charlotte Wilkins-Smith\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.headlandconsultancy.com\/international\/#website\",\"url\":\"https:\/\/www.headlandconsultancy.com\/international\/\",\"name\":\"Headland International\",\"description\":\"Specialists in financial and corporate communications, digital communications, sustainability, strategy, insight and planning, public affairs and campaigning.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.headlandconsultancy.com\/international\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Charlotte Wilkins-Smith - Headland International","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Charlotte Wilkins-Smith - Headland International","og_description":"Charlotte specialises in planning and delivering campaigns for some of the world\u2019s biggest and most-scrutinised brands across tech, retail and FMCG. Her passion lies in protecting and enhancing the reputations of businesses through integrated campaigning, rigorous press office activity and content partnerships by taking a holistic, multi-channel and multi-audience approach. At Headland, Charlotte leads the [&hellip;]","og_url":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/","og_site_name":"Headland International","article_modified_time":"2024-11-25T17:40:23+00:00","og_image":[{"width":590,"height":660,"url":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/","url":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/","name":"Charlotte Wilkins-Smith - Headland International","isPartOf":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage"},"image":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage"},"thumbnailUrl":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg","datePublished":"2020-07-29T10:10:08+00:00","dateModified":"2024-11-25T17:40:23+00:00","breadcrumb":{"@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#primaryimage","url":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg","contentUrl":"https:\/\/www.headlandconsultancy.com\/international\/wp-content\/uploads\/sites\/2\/2020\/07\/Charlotte_Wilkins-Smith-TL.jpg","width":590,"height":660},{"@type":"BreadcrumbList","@id":"https:\/\/www.headlandconsultancy.com\/international\/people\/charlotte-wilkins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.headlandconsultancy.com\/international\/"},{"@type":"ListItem","position":2,"name":"People","item":"https:\/\/www.headlandconsultancy.com\/international\/people\/"},{"@type":"ListItem","position":3,"name":"Charlotte Wilkins-Smith"}]},{"@type":"WebSite","@id":"https:\/\/www.headlandconsultancy.com\/international\/#website","url":"https:\/\/www.headlandconsultancy.com\/international\/","name":"Headland International","description":"Specialists in financial and corporate communications, digital communications, sustainability, strategy, insight and planning, public affairs and campaigning.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.headlandconsultancy.com\/international\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/person\/4166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/person"}],"about":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/types\/person"}],"version-history":[{"count":2,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/person\/4166\/revisions"}],"predecessor-version":[{"id":6522,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/person\/4166\/revisions\/6522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/media\/6617"}],"wp:attachment":[{"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/media?parent=4166"}],"wp:term":[{"taxonomy":"services","embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/services?post=4166"},{"taxonomy":"sectors","embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/sectors?post=4166"},{"taxonomy":"roles","embeddable":true,"href":"https:\/\/www.headlandconsultancy.com\/international\/wp-json\/wp\/v2\/roles?post=4166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}