{"id":2183,"date":"2017-09-01T12:37:01","date_gmt":"2017-09-01T11:37:01","guid":{"rendered":"http:\/\/www.headlandconsultancy.com\/international\/?p=2183"},"modified":"2017-09-01T12:37:01","modified_gmt":"2017-09-01T11:37:01","slug":"headland-helps-attenborough-gain-climate-change-breakthrough","status":"publish","type":"post","link":"https:\/\/www.headlandconsultancy.com\/international\/news\/headland-helps-attenborough-gain-climate-change-breakthrough\/","title":{"rendered":"Headland helps Attenborough gain climate change breakthrough"},"content":{"rendered":"<p>Final call for the Eurostar check-in to Paris and there\u2019s still no sign of Sir David Attenborough.<\/p>\n<p>It\u2019s the eve of the\u00a0<a href=\"http:\/\/www.bbc.co.uk\/news\/science-environment-34963048\" target=\"_blank\" rel=\"noopener\">Paris climate change summit<\/a>\u00a0and the 89 year old broadcasting legend is spearheading a renewable energy campaign called The Global Apollo Programme.<\/p>\n<p>Headland has lined up the world\u2019s media \u2013 including the BBC, CNN, Al Jazeera, Associated Press AFP and Bloomberg \u2013 to interview the man who more than any other represents Planet Earth.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Missed Sir David in the media at <a href=\"https:\/\/twitter.com\/hashtag\/COP21?src=hash\">#COP21<\/a> this morning? BBC: <a href=\"https:\/\/t.co\/3jKSOwCvla\">https:\/\/t.co\/3jKSOwCvla<\/a>, Sky <a href=\"https:\/\/t.co\/ZXNsKRCKkv\">https:\/\/t.co\/ZXNsKRCKkv<\/a> <a href=\"https:\/\/t.co\/e4dTDDLJtK\">pic.twitter.com\/e4dTDDLJtK<\/a><\/p>\n<p>\u2014 Headland Consultancy (@HeadlandComms) <a href=\"https:\/\/twitter.com\/HeadlandComms\/status\/671299422819586048\">November 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>But there\u2019s just one problem: he\u2019s not here.<\/p>\n<p>I tell Professor Lord Richard Layard, co-author of the Global Apollo Programme, to go on ahead whilst I hang back at the gate.<\/p>\n<p>Finally there\u2019s a call from Sir David\u2019s daughter. Unfortunately, he\u2019s going to miss the train.<\/p>\n<p>Our last hope for averting dangerous climate change has been badly delayed in traffic\u2026caused by\u2026a climate change demo. You couldn\u2019t make it up.<\/p>\n<p>But just before the Eurostar pulls out of St Pancras (and long after official check-in has closed) I look up and see the great man\u2019s familiar gait and smiling face. David Attenborough has of course made it, after being waved through security.<\/p>\n<p>\u201cGood afternoon\u201d he says sitting down and recovering his breath \u201coccasionally\u2026recognition has its advantages!\u201d<\/p>\n<p>The Global Apollo Programme is a plan to get the leading countries of the world to\u00a0<a href=\"http:\/\/www.globalapolloprogram.org\/about\/\" target=\"_blank\" rel=\"noopener\">increase spending on clean energy research<\/a>\u00a0and development.<\/p>\n<p>When he visited the White House earlier this year to be interviewed by President Obama Sir David was able to bring worldwide attention to the programme.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NZtJ2ZGyvBI\" width=\"560\" height=\"315\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>The campaign has the backing of an impressive global array of climate experts, CEOs, politicians and celebrities.<\/p>\n<p>Now David Attenborough is in Paris on the final leg of what \u2013 even for him \u2013 has been an extraordinary journey.<\/p>\n<p>6.30am at the hotel and Sir David is up early and waiting for\u00a0<em>us<\/em>! He looks bright eyed and ready to go.<\/p>\n<p>\u201cI don\u2019t need breakfast\u201d, he chirps. \u201cAre we off?\u201d<\/p>\n<p>Because of the security lock-down, the car I\u2019ve ordered can\u2019t make it to the hotel to pick us up.<\/p>\n<p>We jump in a taxi &#8211; the knight, the lord and the PR advisor crammed onto the back seat.<\/p>\n<p>But the whole of central Paris is sealed off. Texts and voicemails are coming in thick and fast from BBC producers getting increasingly anxious.<\/p>\n<p>We\u2019re going to have to walk.<\/p>\n<p>\u201cFine!\u201d says Sir David, striding through the police lines. But it\u2019s at least 3 kilometres to the BBC offices.<\/p>\n<p>I\u2019m standing on the street corner in Paris at 7am with one of the world\u2019s most famous broadcasters (aged nearly 90) and no transport at all.<\/p>\n<p>Even Sir David\u2019s VIP status and global popularity doesn\u2019t seem to help.<\/p>\n<p>After several fraught phone calls and an agonising combination of bad English and dreadful French, a Mercedes purrs into view.<\/p>\n<p>We get into the BBC studios with 2 minutes to go until Sir David\u2019s first interview slot \u2013 on World Service Radio.<\/p>\n<p>But he\u2019s completely brilliant \u2013 unflappable, engaging, self-deprecating and witty. All answers delivered in his timeless, soothing tones.<\/p>\n<p>An hour later we go from the frugality of the BBC to the glamour of CNN.<\/p>\n<p>Christiane Amanpour is waiting with a full team of cameras, sound, lights and make-up. An entire ground floor room has been decked out for the occasion.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">My full interview with David Attenborough in Paris, as climate talks get underway: <a href=\"https:\/\/t.co\/aTBE34kynT\">https:\/\/t.co\/aTBE34kynT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/COP21?src=hash\">#COP21<\/a> <a href=\"https:\/\/t.co\/eaarGKP3Ou\">pic.twitter.com\/eaarGKP3Ou<\/a><\/p>\n<p>\u2014 Christiane Amanpour (@camanpour) <a href=\"https:\/\/twitter.com\/camanpour\/status\/671411163268317184\">November 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And so the day continues \u2013 piling into cars, shuttle buses and trains.<\/p>\n<p>But Sir David remains as calm, patient and energised in his last interview as his first.<\/p>\n<p>Our final encounter (a pre-record with Newsnight) ends at 4pm. At this point David Attenborough has been on the go for about 8 hours.<\/p>\n<p>Remarkably he shows absolutely no sign of flagging.<\/p>\n<p>Global leaders meanwhile are signing a plan called\u00a0<a href=\"http:\/\/mission-innovation.net\/\" target=\"_blank\" rel=\"noopener\">Mission Innovation<\/a>\u00a0\u2013 backed by the White House and Bill Gates \u2013 which gives solid form to the very ideas the Global Apollo Programme team have been campaigning for.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/BillGates\">@BillGates<\/a> and other top business leaders are making historic investments in clean energy: <a href=\"https:\/\/t.co\/a28VFqn9IT\">https:\/\/t.co\/a28VFqn9IT<\/a> <a href=\"https:\/\/t.co\/AC2F8iaGaP\">pic.twitter.com\/AC2F8iaGaP<\/a><\/p>\n<p>\u2014 White House Archived (@ObamaWhiteHouse) <a href=\"https:\/\/twitter.com\/ObamaWhiteHouse\/status\/671466532749352964\">November 30, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>20 nations are\u00a0<a href=\"http:\/\/www.theguardian.com\/environment\/2015\/nov\/30\/major-powers-pledge-20bn-for-green-energy-research\" target=\"_blank\" rel=\"noopener\">promising<\/a>\u00a0to double research in renewable energy. It\u2019s a brilliant result.<\/p>\n<p>He\u2019s far too modest to say anything like it. But after a lifetime of observing his planet, Attenborough may have played a significant role in helping to save it.<\/p>\n<p>As Sir David, Lord Layard and I travel back on the Eurostar and have a beer together, I realise that I have never had a day quite like this.<\/p>\n<p>And almost certainly never will again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Final call for the Eurostar check-in to Paris and there\u2019s still no sign of Sir David Attenborough. It\u2019s the eve of the\u00a0Paris climate change summit\u00a0and the 89 year old broadcasting legend is spearheading a renewable energy campaign called The Global Apollo Programme. Headland has lined up the world\u2019s media \u2013 including the BBC, CNN, Al [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"services":[],"sectors":[],"class_list":["post-2183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Headland helps Attenborough gain climate change breakthrough - Headland International<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Headland helps Attenborough gain climate change breakthrough - Headland International\" \/>\n<meta property=\"og:description\" content=\"Final call for the Eurostar check-in to Paris and there\u2019s still no sign of Sir David Attenborough. 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