My background is in developing corporate reputation campaigns with a digital element. I’m fascinated by how new and disruptive technologies, particularly in financial services, are paving the way for transparency and collaboration, empowering people to make more informed decisions. I have worked with fintech start-ups such UBS SmartWealth and Cardlytics, as well as helping businesses like Deloitte talk about innovation in financial services. Supporting brands by making most of their social media channels and developing engaging digital content is a big part of my job and I’m really interested in the shift towards video. I joined Headland from Teneo Blue Rubicon, where I helped deliver landmark campaigns for McDonald’s and Accenture.