Since joining Headland I have focused on profile raising, campaigning and issues mitigation. I’ve worked on some of the world’s biggest brands and business to protect and promote their corporate reputations, including PepsiCo, Airbnb and TikTok. As part of this, I have led multiple press offices, executed multi-channel campaigns as well as handled high profile issues. I have broad experience in corporate, consumer and stakeholder comms for both private and public businesses – regularly developing and executing integrated reputation building programmes for global companies in multiple markets. I love getting my teeth into an issue and working out how a businesses can not only overcome this, but use it as a platform to be and do better. My work covers a range of sectors, including sustainability, retail, tech and energy. Other clients include mobile network operator Three, the bed retailer Dreams and FTSE 250 energy company Aggreko.