I specialise in corporate campaigning and issues management, working across FMCG, retail, banking and finance, health, and the Third Sector. I believe in integrated campaigns with clout and have worked with the likes of Global Apollo Program, Arthritis Research UK, TSB and Legal & General. I love nothing more than putting clients at the heart of a debate, but when they unexpectedly find themselves there, I have the experience to handle the sensitive issues and steer my clients through a challenging media landscape. I believe reputation starts and ends with action. I work with PepsiCo, Lidl and Virgin Active on complex issues including sugar and obesity, gender pay, climate change, plastic recycling, and sustainability. I joined Headland from Fishburn Hedges.