Carley Sparrow

Over 15 years Carley has worked with brands and businesses to protect and build their reputations.

She helps organisations across sectors to take a holistic view of their audiences and join up the dots between corporate, brand and sustainability to develop insight-led strategies and creative activations that achieve commercial outcomes, whether nurturing trust, driving differentiation or improving licence to operate. Increasingly she advises organisations going through periods of transformation or public or political scrutiny.

She collaborates effectively with integrated agency teams to deliver answers that make a difference to clients’ strategic imperatives. Current and previous clients include Danone, McCarthy Stone, The Co-op and Versus Arthritis. Carley was a founding member of Ovarian Cancer Action’s Next Generation Women’s Collective and currently holds a position on the advisory board of One Question.