Charlotte Wilkins-Smith Director

Charlotte specialises in planning and delivering campaigns for some of the world’s biggest and most-scrutinised brands across tech, retail and FMCG. Her passion lies in protecting and enhancing the reputations of businesses through integrated campaigning, rigorous press office activity and content partnerships by taking a holistic, multi-channel and multi-audience approach. At Headland, Charlotte leads the high profile TikTok press office which includes the development and delivery of campaigns to demonstrate diversity and safety across the platform and issues management on topics including child safety, data security and wellbeing. Other highlights include supporting OneFootball, the world’s largest football media company, as it expands its Web3 offering and launching The Body Shop’s return to its activism roots, calling on universal youth suffrage in the UK. She is also a member of Headland’s Citizen & Community team.