I am co-founder of Headland and responsible for the management of the company and the development and delivery of our agency’s strategy. The agency sector has for too long been built on forced integration, often resulting from acquired and merged operations, or a siloed structure. We created Headland from scratch to offer an alternative to the conventional financial-to-corporate agencies in the market. I’ve worked in the marketing services industry for more than 25 years, and my experience spans agency strategy and management, recruitment, M&A, and all areas of commercial and operational management. Prior to Headland I worked at Fishburn Hedges Group where, as Chief Operating Officer and finance director, I led the strategic development of the group’s offer, including the inception of its successful consumer PR, branding and digital marketing start-up agencies.