Joanna is a specialist in corporate communications and has worked with businesses facing a range of immediate and long-term reputational challenges. She earns clients’ trust by providing advice that is grounded in commercial realities, yet achieves results that have a positive impact on their varied set of stakeholders. Working equally well with business leaders and communications teams during the last 20+ years, she has led award-winning campaigns that have built the profile of clients in financial services, professional services, technology, retail and the public sector. In recent years at Headland, Joanna has worked with multiple clients in private equity, wealth management, banking, asset management, law, management consultancy and accountancy. She sits on Headland’s executive team, which is responsible for the management of the agency, and has a particular interest in supporting the development of talent within the business.