I have more than twenty years’ experience in corporate and public affairs and my work has consistently helped consumer-facing businesses to create and protect value. My distinctive area of expertise is helping corporates and brands in their decision-making so that they use external affairs to secure competitive advantage. I am an expert in reputation risk management, helping companies successfully protect their commercial decisions.
I joined Headland from Tesco, where I headed up government relations globally and spearheaded its CSR campaigns. Before this, I was Head of Corporate Affairs for UK lottery operator Camelot. I am also a visiting lecturer in reputation management at Cass and Manchester Business Schools.