Siobhan Shea-Simonds

ssimonds@headlandconsultancy.com

Siobhan is a corporate communications specialist with over 20 years’ experience in building and protecting the reputations of some of the world’s most complex and scrutinised businesses. Drawing on a wide breadth of private sector experience – as well as her work leading several award-winning UK Government public information campaigns – she is passionate about bringing an insight-led campaigning mindset to all her client challenges.

She is particularly experienced in helping consumer-facing brands build their corporate profile and has led a variety of integrated campaigns for businesses including Coca-Cola, Kingfisher Plc, Tesco and Unilever. Siobhan also has significant expertise in issues and crisis management and has helped businesses including Meta, BP and McDonald’s navigate a range of highly contested and challenging debates.

She is also a firm believer in the importance of narrative development and understanding what best drives trust for different brands and has led strategic positioning projects for companies including Hargreaves Lansdown, Rolls-Royce and Elsevier.