I work with some of the world’s biggest brands to protect and promote their corporate reputations. I supported Pret to recover its reputation following its allergies crisis and am helping the brand effectively communicate its business transformation in response to the coronavirus pandemic. I also work with TikTok to shift consumer perception about the app and to drive positive awareness through integrated campaigns and a rigorous proactive press office. Other current clients include eBay and Three UK, along with some smaller start-ups and passion projects. My sector experience spans technology, leisure and household goods, having previously worked on PayPal, KFC, Electronic Arts Mobile, Kimberly-Clark and Virgin Active.