I work with some of the world’s biggest brands to protect and promote their corporate reputations. I’m the dog of war you have on your press office team, the lynchpin mobilising teams to deliver integrated campaigns, and the creative who understands the realities of running a big business with a wide range of internal and external stakeholders. Current clients include Pret, TikTok, Three and Accenture. My sector experience spans technology, leisure and household goods, having worked on PayPal, Electronic Arts Mobile, Kimberly-Clark and Virgin Active. I believe the most effective communications campaigns are ones that are fully aligned with business objectives and delivered across whichever channel is best to land the message.