Tracey Foschini

Tracey advises global consumer brands across FMCG, food, tech, retail and entertainment to promote and protect their reputations. At Headland, she helps Pret navigate challenging and complex reputational crises while also building confidence in the brand as it embarks on a significant growth programme. She also leads the music, consumer, B2B and commerce comms streams for TikTok UK, driving positive awareness, challenging misconceptions, and proving how the platform is a positive force in British culture. Tracey also advises Darktrace, a leading global cyber and AI company, and DICE, a scaling entertainment platform making the ticketing experience fairer for live music fans. Present and past clients include PepsiCo, White Stuff, Electronic Arts Mobile and Virgin Active.