Dan Freedman

Dan is an expert in helping CEOs and their teams tell their story. A former radio and TV correspondent at LBC, Sky News and the BBC, he is a key part of Headland’s Leadership Communications Coaching team and now uses that perspective to create narratives and messages that land, for leaders at TikTok, eBay, Pret a Manger, the CoOp, Lidl, Pepsico, N26, WeTransfer and many other Headland clients. A tough interrogator, Dan has interviewed 4 out of 5 of the last UK Prime Ministers and specialises in building the confidence in those who need it – while pushing more seasoned media performers to improve. But it’s not just about speaking to media – Dan helps organisations with internal comms challenges, ahead of financial milestones, before select committees, investor pitches or to preempt or respond to a crisis. His passion is working with leaders to develop greater empathy and active listening, so that their teams and organisations thrive.