Tom James

Tom has more than a decade of experience of advising both private and publicly listed businesses on managing their reputation. His work has spanned corporate campaigns and profile-raising programmes to capital markets activity and crises. He has worked for businesses operating in a number of different sectors, including technology, sports, gaming, media and advertising, private capital, financial and professional services and sustainability. Tom has advised Ardian on its reputation as it has grown to become one of the world’s biggest private capital businesses, including helping the company to position its approach to sustainability; he has helped TikTok raise the profile of its B2B offer to advertisers across Europe; and he has led a long-term campaign which built from scratch the profile of Terraformation, a climate tech start-up aiming to solve climate change through mass scale reforestation.