I am a specialist in reputation management, advising firms of all sizes – from start-ups to listed companies – on developing campaigns, building narratives and influencing change, with a focus on tech and financial services. I joined Headland because it is uniquely positioned to help clients navigate changing marketplaces and exploit new opportunities. My experience spans more than a decade, with a background in politics and public policy. This includes leading strategic communications for HM Opposition’s shadow business team, launching Britain’s first Small Business Saturday and working on major transactions like Royal Mail’s IPO and the proposed takeover of AstraZeneca by Pfizer, and as Head of Communications at a trade body for business-focused universities, successfully repositioning the organisation and its brand.

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