Strategy and Insight

Today, business action is under a harsher microscope, as are their communications. The downside risks around reputation are magnified, as is the upside potential.

That is why setting the right reputation strategy – the business decisions and the communications that make up a reputation – is so important. It provides the north star to guide businesses and enable them to shape, meet and exceed stakeholder expectations.

Too often the approach to communications is incomplete or insufficient, based on hunches, not evidence. It can miss the critical investment perspective or the reality of regulation. It can be too dry and unimaginative or too silo-ed according to tactical channels.

We develop positioning and strategic plans that are practical and deliverable, designed to balance competing stakeholder expectations while creating maximum impact over a sustained period. All our work is underpinned by insight that rigorously tests our plans, measures their impact and demonstrates the link between reputation and business value.

Reputation strategy

We create reputation strategies that deliver on business objective, through an understand of how reputation creates business value. It provides communications professionals with the reputation data to shape business decision-making and their own plans.

Narrative development

We engage business leadership to develop a new strategic narrative, test it with external audiences and embed it within the business.

Reputation measurement

We measure reputation across all audiences, using cutting edge qual and quant tools. Our framework measures the attributes of your reputation that matter most and is designed to be reported at Exec and Board level.