For businesses today, the customer is everything.

Individuals have a new level of influence as technology sweeps away intermediaries. At the same time, regulators increasingly champion the consumer, making markets ever more competitive. Media is adjusting to a world that has become social.

Headland offers business leaders the rounded approach to communications needed to shape reputation in this customer-centric world.
We do this by bringing together creative brand campaigning, reputation management and financial communications. As a result, you’ll find a rare mix in our work, from leading on the largest UK IPO of 2014, to developing a digital and social media strategy for one of the UK’s largest financial institutions, to winning legislation for free school meals.

It’s our ability to combine major corporate reputation campaigns, extensive capital markets experience and the development of impactful and creative content which we believe sets us apart.

At Headland we’re doing things differently because things are, well, different.

Corporate Campaigns

Our team has planned and delivered campaigns for some of the largest companies operating in the UK and in Europe. From brand-building to corporate repositioning, social impact and behaviour-change campaigns, we are trusted by leading firms to handle their biggest communications challenges.

Financial Communications

We have extensive experience of advising FTSE100, FTSE250, small cap and AIM companies, international corporations, private equity-owned or privately-held businesses and public bodies – all with regard to their market-related and business-critical financial communications.

M&A, Capital Markets Activity & Restructuring

Headland has wide-ranging expertise in advising clients on M&A and deal communications. Combined with our corporate campaigning skills, our focus is to help maximize value leading up to, during and beyond a transaction.

Digital Communications & Content Creation

Human communication is both visual and verbal. We believe that corporate communications should be too. We create engaging content and plan and deliver integrated multi-channel campaigns to help our clients make the most of the opportunities presented by modern media.

Public Affairs & Stakeholder Engagement

The political climate always affects the business environment. Our strategic public affairs advice gives our clients the insight and guidance needed to engage effectively with stakeholders, from managing select committee appearances to shaping regulation and policy debates.

Crisis Communications & Issues Management

A crisis situation can be incredibly destructive to brand and shareholder value. We work with clients to build their ability to predict, react to and resolve strategic issues. From managing ongoing issues, to mapping and analysing reputational risks or responding quickly to mitigate the impact when a crisis strikes, our team has a depth of cross-sector experience to call on.

Media Coaching

It is one thing to have a convincing story to tell. It is quite another to tell that story convincingly. Our media coaching expertise, led by former BBC Correspondent Mike Sergeant, ensures that our clients have the skills required to bring their business story to life. From video broadcasts, TV and radio interviews, internal presentations, and stakeholder events, we can help you engage your audiences at both a rational and an emotional level.

Narrative Development

Modern business needs to engage with a vast range of stakeholders. At Headland, we believe communications is at its most powerful when you have one consistent story that underpins your communications across all audiences. Our experience across financial, corporate and brand campaigns means we are well-placed to help you build a coherent narrative and impactful messaging that resonates with those that matter most.

Communications Strategy

We work with clients to fully understand their competitive landscape; by examining their audiences, analysing and assessing the competition, and learning about the organisation's strengths, we offer new perspectives on what a distinctive market positioning should be. This insight, grounded in meticulous research, allows us to create a strategic platform from which winning communications campaigns can be planned and delivered.